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New GM for Al Yousuf Digital

Vijay Sharaf joins Al Yousuf from Emitac Distribution

New GM for Al Yousuf Digital
Saraf has over 24 years experience in the IT industry.

Al Yousuf Digital has announced the appointment of Vijay Saraf as general manager.

Saraf joins the company from Emitac Distribution, where he spent 17 years in various roles, including general manager for sales.

At Al Yousuf, Saraf will now lead all areas of business for Al Yousuf Digital, including redefining the company's business development strategies and driving sales and channel development. He will also be tasked with building relations with vendors and channel partners.

"Al Yousuf Digital's vision is to lead the distribution business for the brands that we deal in and the appointment of Vijay Saraf will allow us to accelerate our growth plans as well as expand geographically in the region," said Firas Al Talibi, MD - IT & Communication Technology at Al Yousuf. "This is a crucial time for organisations in the middle east to evaluate their current investments and strategies and Al Yousuf Digital is committed to investing in and expanding resources in channel sales, product management, logistics, credit and after sales service to the reseller channel in the Middle East".

"Al Yousuf Digital is one of the biggest regional distributors for Epson, ViewSonic, Netgear and other leading IT brands in the Middle East and has played a significant role in the development of reseller channel for over a decade. I am excited by the challenge of developing the business even further in the future, as well as fortunate to have the opportunity to do so," said Vijay Saraf.

Saraf has worked in the IT industry for over 24 years, including holding senior roles with Emitac, and seven years as senior area sales manager for Pertech Computers in India.

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