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Blue Coat sign Naizak as ME VAD

Value-added distributor agreement signed with Saudi's Naizak Global Engineering Systems

Blue Coat sign Naizak as ME VAD
(l-r) – Hisham Al Bashrawi, Director, Data Center Infrastructure Solutions for Naizak; Manal Abirafeh, Channel Account Manager, Blue Coat; Abdullah Dakroub- Sales Manager, Naizak; and Abubaker Swedan, SE Team Leader, Blue Coat.

Naizak Global Engineering Systems has been signed as a value-added distributor for Blue Coat.

The agreement will cover the Middle East region, and will see Naizak offer the complete range of Blue Coat WAN optimization, application performance management and Web security solutions. The deal will build on Naizak's expertise in WAN optimization, where it has been involved since 2005.

Salim Abdulghani, regional manager at Naizak Distribution Services commented: "Requirements for WAN optimization are changing and must include all important applications and content, including Web, cloud and video. To meet traditional requirements as well as new ones, we are pleased to partner with Blue Coat. Blue Coat's unique technology is extremely relevant in today's context where businesses are struggling to contain costs and stay competitive in a rapidly changing economy."

"Bandwidth cost in the Middle East is very high and a matter of real concern for the majority of businesses today. CIOs and IT managers are constantly looking for ways to manage and accelerate critical business applications without constantly adding expensive bandwidth upgrades or changes to their network infrastructure," said Abdullah Dakroub, sales manager at Naizak Distribution Services in Dubai.

"Blue Coat's versatile and complete infrastructure solutions manage, optimize and secure the flow of information to users on any network, anywhere in the world. The technology aligns network investments to real business requirements and helps organizations fuel a sustainable and competitive advantage. The Blue Coat suite of products will add a lot of value to our existing product and services portfolio, and we are as such extremely confident that success is only a time factor away" added Dakroub.

Hussam Abusamra, regional director - Enterprise, Middle East & Turkey at Blue Coat Systems said: "As a value added distributor, Naizak has built a solid reputation as a company that has the experience, technical expertise, market coverage and drive that can help technology vendors more fully reach the Middle East market. Naizak has been a trusted source for WAN optimization solutions since 2005, and gives Blue Coat access to important, new resellers who specialize in WAN optimization."


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