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New EMEA structure for EMC

EMC appoints two new heads and splits EMEA region in two

New EMEA structure for EMC
Chrisitan Hiller takes on the EMEA South division, which includes the Middle East.

EMC has announced two new executive appointments and a restructuring of its EMEA operations into two divisions.

The company will now operate as EMEA North and EMEA South divisions, to be closer to customers across diverse geographies, and help accelerate its growth and focus in the region.

Middle East operations will fall under the EMEA South group, which also includes France, Germany, Italy, Iberia, the eastern Mediterranean countries, and Africa.

Two new executive positions have been created to lead the separate regions, with Adrian McDonald taking on the role of president, EMEA-North, and Christian Hiller filling the president's role in EMEA-South. Both will report directly to Bill Scannell, EMC's executive vice president of the Americas and EMEA geographies

Scannell said: "We expect much of our future growth to come from international markets and the EMEA region will play a significant role in this expansion. Our strong financial performance in 2010 coupled with our industry-leading cloud offerings and strong product roadmap for customers positions EMC well for a great future.  With Adrian and Christian leading the effort, I am confident that we have the right leadership team in place to help customers of all sizes transform their IT operations and drive business agility through cloud computing and Big Data."

Hiller was formerly managing director of EMC France, and has also held roles with Sun Microsystems, IBM and Forte Software.

The previous head of EMC's EMEA operations, Rainer Erlat, now moves to the role of chairman of EMC International, after eight years leading the EMEA geography within EMC.

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