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Samsung heads list of world's top consumer firms

Deloitte ranks Samsung top of the consumer products industry

Samsung heads list of world's top consumer firms
Products such as the Galaxy helped Samsung reach the top of the list.

Samsung has topped a new list of the 250 biggest consumer companies in the world, in which the Middle East was conspicuous by its absence.

The Middle East and Africa region contributed just four companies, less than two percent of the total list, which was dominated by the United States and Japan.

No company from the GCC region made it into the list, which required a minimum sales of $2.9bn and the only Middle East presence was from Turkey.

Deloitte's annual global powers of the consumer products industry 2011 report listed the top 250 consumer companies by global sales for 2009-10.

Aggregate sales for the 250 companies reached $2.57trn while the average sales for companies in the list was $10.3bn.

The report showed that 60% of the companies suffered from falling sales in the most recent financial year.

As a group, the top 250 consumer products companies saw a composite sales decline of 1.2%.

While the rate of decline slowed or even reversed for some companies in the fourth quarter of its financial year, 149 companies in the Top 250 experienced negative sales growth for the year as a whole, Deloitte said.

South Korea's electronic giant Samsung led the way as the top 10 largest consumer brands accounted for more than 25% of sales for the top 250.

Switzerland's Nestle, Japan's Panasonic, Proctor & Gamble from the US and Sony made up the top five.

Other consumer companies in the top ten included LG Electronics, Nokia, Unilever, PepsiCo and Kraft Foods.

Turkey's Arcelik, a home furnishings firm, was the top ranked company from the Middle East and was ranked 151st.

Electronics company Vestel and food and drinks firm Anadolu Efes, also from Turkey, came 210th and 241st respectively while South Africa's Tiger Brands propped up the list.

The US made up 34% of consumer companies in the list, followed by Japan (20%), and Europe (excluding UK, France, Germany) with 13%.

Food, drink and tobacco companies comprised the biggest group (143) and was the only one to see an increase in sales in 2009/10.

Nike topped the fashion good sector with net sales of $19bn, followed by Adidas, Richemont, VF and Polo Ralph Lauren.

Nintendo topped the leisure goods companies sector with sales exceeding $15bn despite seeing a 22% drop, followed by Mattel and Yamaha.

North American companies suffered the sharpest drop in sales, reporting negative growth of 3.2% while Latin America was the only region in which companies reported positive sales growth.

Firas Eid, consulting partner at Deloitte in the Middle East said: "While the operating environment for consumer products companies remained harsh throughout the last financial year and had a dramatic impact on top line sales, the Middle East region was resilient and companies tended to perform better than their counterparts in the developed world."

With 70 million new consumers projected to enter the global middle class each year, a majority being from emerging markets including the Middle East, countries within the developing world represent the largest opportunity for growth, he added.

Earlier this month, a report by CB Richard Ellis said Dubai was now the most sought after location for expansion for international big name retailers.

CBRE's annual survey - which mapped the global footprint of 323 of the world's top retailers across 73 countries - found that Middle East markets were attracting an increasing number of big name retailers and are competing with established global retail centres.

It said Dubai now shared the top position with London as the most targeted retail destination.

Kuwait City and Riyadh also maintained key positions in the top 20 ahead of many established destinations.

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