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Opti-UPS signs Optimus for distribution

Optimus to carry Opti-UPS range of UPS and power protection products

Opti-UPS signs Optimus for distribution
(l) Kamlesh Kumar Amesur of Opti-UPS and Meera Kaul of Optimus.

Optimus Technology and Telecommunications has signed a regional distribution agreement with power protection specialists Opti-UPS.

Under the deal, Optimus will distribute the range in the Middle East and Africa region, with exclusive rights for Bahrain, Kuwait, Oman and Qatar.

Opti-UPS produces a range of power protection solutions, including standby, line-interactive and online UPS products besides stabilizers and surge busters, along with products tailored for specific uses such as gaming and workstations.

Optimus will also provide channel development for Opti-UPS, to train partners to help them sell to and service customers, and will also offers its Optimus 360 suite to partners to provide sales, marketing, pre and post sales support services.

Kamlesh Kumar Amesur, sales & marketing director-MENA, Opti-UPS said: "We are pleased to appoint Optimus as our regional distributor based on their proven track record.  Our partnership will help us meet local objectives to build channel partners across a range of verticals. The current emergence of regional turnkey data centre projects is encouraging to our growth and we hope to support it with our range of world-class products that are performance and price competitive."

Meera Kaul, managing director, Optimus said: "We are always looking for the latest and best technologies to bring to our region. The increasing build-up of data centres in the Middle East is providing a strong impetus for the power solutions business. This timely distribution agreement of Optimus with Opti-UPS will capitalize on both of our strengths and opportunities. While Opti-UPS already enjoys a high level of acceptance in the MENA markets, we will leverage our expertise and reach to build its channel across the region and hope to play a vital role in the emerging power solutions market. We look forward to working closely with Opti-UPS to increase their visibility and market share in this region.

"We are certain that our partners will respond favourably to this latest addition to our portfolio. Our objective remains to build stronger and successful partners and help them become better prepared to tap emerging opportunities in IT infrastructure build-up across different customer segments by providing well chosen product portfolios," Kaul added.

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