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Sharaf DG expands into Abu Dhabi

New 30,000 square foot store in based in Abu Dhabi Mall

Sharaf DG is opening a new 30,000 square foot store in Abu Dhabi Mall.
Sharaf DG is opening a new 30,000 square foot store in Abu Dhabi Mall.

One of the UAE's largest electronics retailers, Sharaf DG is opening its first store in Abu Dhabi at the Abu Dhabi Mall. The store, located on the second level of ‘I Zone' in the mall spans 30,000 square feet, making it one of the largest electronics stores in the emirate.

"Sharaf DG has been witnessing a steady growth in sales, primarily on account of our attractive promotions, exhaustive product range, and excellent customer service. This has encouraged us to continue with our ambitious expansion plans in the GCC. 2011 is a year of new opportunities for us and with stores set to open in prime locations across the UAE, we are confident of continued success in the retail market! Abu Dhabi is just the beginning," said Yasser Sharaf, MD, Sharaf DG.

Sharaf DG now has a total of 16 stores spanning Abu Dhabi, Dubai, Sharjah and Bahrain.

The new store will stock over 14,000 electronic products in and will be featuring special offers from well-known consumer electronics brands such as Samsung, LG, Nikon, Canon and Philips.

"Sharaf DG is known in the market as leading the retail ‘evolution' and bringing innovation to the industry. Dubai and Sharjah have already witnessed it and now it's time for Abu Dhabi to experience the largest electronics destination in the region," said Nilesh Khalkho, CEO, Sharaf DG.

The company will be rolling out its brand promise for the Abu Dhabi store, the promise says that if the product you order is not delivered within 24 hours, the customer gets it free.

"Our numbers speak for themselves. Over the last two years, more than 21,000 customers have asked for products under Brand Promise, out of which 202 customers have even got it Free! We, as your electronics destination, stand by our assurance that if we do not deliver your product claim within 24 working hours, you get it absolutely free!"  said Khalkho.

The store will display a range of electronics across sections such as consumer electronics, home entertainment, IT, telecom, home appliances and marine electronics.

Customers will also be able to get a hands-on feel of the products they are interested in and test drive them before buying as the store will stock real models on the displays.

Sharaf DG is already planning to have a second Abu Dhabi store in Mushrif Mall and is planning to expand into Al Ain and Fujairah in the UAE.