BenQ hosts European distributors in Dubai
BenQ holds European Distributors Conference in the UAE
BenQ recently hosted its European Distributors Conference in the UAE for the first time.
The three day event, which was held outside of Europe for the first time, brought together distributors from Central Europe, Scandinavia, Germany, Russia, Spain, Italy and the United Kingdom, to discuss strategy and to see new products and innovations from the vendor.
Manish Bakshi, general manager of BenQ for the Middle East and Africa, said: "We have identified the Middle East market as a high-growth region for BenQ. We are already leading the region's education segment as the top projector brand in the Asia Pacific* education market, with a 17.7% market share and we are striving to continue this success. We have made great progress in the Kingdom of Saudi Arabia where BenQ is now the number two projector brand in the Kingdom with a market share of 13.73%."
"As the Middle East is a vitally important market for BenQ's growth strategy, Dubai was an ideal location for our recent Distributors conference. Dubai is a key global hub for distribution, due to its strategic location to Europe, the Middle East, North Africa and Asia and its' world- class infrastructure," Bakshi concluded.
The event took place at the Emirates Towers Hotel in Dubai, and distributors were also treated to a number of activities including sightseeing tours at the Atlantis hotel, underwater experience at Dubai Aquarium, visit to Burj Khalifa, dune bashing in the desert and Bedouin barbecue under the stars, camel polo at the Polo Club as well as a seaplane tour across Dubai's coastal line.