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Yalla apps launched in Middle East

Regional developer community can begin developing apps for Windows Phone 7

Yalla apps launched in Middle East
Microsoft and Prototypr Interactive have launched the Yalla developer platform in 75 countries across the Middle east and Africa.

Microsoft and UAE-based digital agency Prototype Interactive announced the launch of "Yalla Apps" during Tech Ed Middle East in Dubai.

Yalla Apps is a regional developer portal for Windows Phone 7, managed by Prototype Interactive. Developers from across the Middle East and Africa region will be able to create, submit and make available local Windows Phone 7 apps. Regional apps developers will also be able to interact with the global Windows Phone 7 developer community.

"As regional pioneers in Windows Phone 7 development, with Yalla Apps we have the opportunity to help developers create compelling mobile content for the Windows Phone platform. By creating a community around Windows Phone 7 development Yalla Apps will be a springboard that will provide regional developers with tools to jump-start the development of new and exciting applications," said Alexander Rauser - CEO Prototype Interactive.

Yalla Apps also allows apps developers to distribute their creations through the portal and is implementing a developer support system to facilitate apps distribution. A forum module will also be available in the system, to allow users to discuss and get insights into the latest Windows Phone 7 developer tools.

The portal features downloadable Windows Phone 7 application templates, sample code and components and developers can also upload their own code and share it with the community either on a free or paid basis.

Apps developers in 79 countries across the Middle East and Africa can  now go to Yalla Apps (www.yallapps.com), sign up and unlock WP7 phones for testing and submit, publish and earn money from WP7 apps they develop.

"At Microsoft, we are committed on creating new developer opportunities in Windows Phone 7. The launch of Yalla Apps is a significant initiative that will enable us to reach out to developers across the region. Through Yalla Apps, developers are able to submit and participate in the global marketplace for Windows Phone 7 by monetising their applications and creating new revenue opportunities for them. We see enormous potential in terms of the talent that is available across the region to develop new and exciting Windows Phone 7 applications," said Gustavo Fuchs, Microsoft mobility director, Middle East & Africa.

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