Standard Chartered promotes women in business
Bank launches Arabic version of online Women in Business Resource Centre for Women’s Day
In recognition of International Women's Day, Standard Chartered Bank has launched an Arabic version of its online business tool, designed to help women entrepreneurs, in particular Arab women, grow their business.
The Women in Business Resource Centre provides educational and interactive modules and exercises on topics such as business planning, leadership skills and finances for small and medium sized enterprises.
The Resource Centre operates in eight languages, including Arabic, traditional and simplified Chinese, Korean, Thai, Bahasa Indonesia, Hindi and Bengali.
The site is accessible globally via the Standard Chartered website (www.standardchartered.com/sme-banking/resourcecentre/).
"Women rarely have access to advice that has been targeted to their particular needs. Our Resource Centre offers practical information as well as tools that have been specifically designed for women entrepreneurs, around topics such as influence and negotiation, marketing to female consumers and the right reasons for scaling up one's business," said Joanna Fielding, chief financial officer, West Standard Chartered Bank and Chair, Group Women's Council.
The interactive online platform provides a place where users can share their experiences and feedback or contact a Standard Chartered SME team member. The site also features videos of case studies from Bangladesh, Nigeria, Hong Kong and Singapore to provide examples of successful entrepreneurship.
According to Standard Chartered, women entrepreneurs are becoming increasingly important drivers of growth, with 40% to 50% of businesses in developing markets owned by women.
"As part of its Diversity and Inclusion agenda, Standard Chartered UAE is very keen to champion women entrepreneurs by providing the products, services and support they need to run successful businesses. The launch of the Arabic version of the Women in Business Resource Centre reflects our commitment to encourage and develop the skills of women entrepreneurs locally, regionally and globally. Internally, the Bank is very active in engaging our female staff in skill development forums and currently more than 40% of our 2,200 employees in the UAE, are women working at the various levels of the Bank," said Deanna Othman, general manager Premium Banking and head of Diversity and Inclusion, Standard Chartered UAE.