Panasonic partners with WWF
Will begin initiative to educate children in natural resource sustainability
Panasonic Marketing Middle East is now working in partnership with the World Wildlife Fund (WWF) on a project called "Lake Victoria Catchment Environment Education Programme".
Panasonic is currently working towards becoming the No 1 green innovation company in the electronics industry in the Middle East and Africa, in line with their Eco Ideas Declaration. Panasonic has made a commitment to drive eco-innovation by 2018, the company's 100th birthday.
"Panasonic is strongly committed to conserving the environment. As a global leader in the electronics industry, it is our duty to ensure a sustainable future. We pledge to reduce CO2 emissions by 15% from our facility and double the sales of our industry-leading environmentally-conscious products in the region," said Seiji Koyanagi, managing director of Panasonic Middle East and Africa. "We will also encourage Panasonic employees to lead conservation efforts in cooperation with the local communities," he said.
The company is currently promoting sustainable, green lifestyles and Eco Ideas for business, which aims to reduce the environmental impact of its operations.
Panasonic's joint project with the WWF is designed to empower and help catchment communities, schools and regional partners to develop the knowledge to better sustain and manage natural resources.
"Through this project, we aim to be environmental conscious and instill a sense of ecological responsibility in our youth by training them to be proactive in protecting their world for the sake of their future," said Mohammed Awer, country director, WWF Kenya Country Office.
Three schools, one each from Tanzania, Uganda and Kenya will be developed into a green model school, where students will be encouraged to develop green ideas, be environmentally responsible and take action to protect the planet.