SMEs urged to interact with social media
Flagship managing director says social media is used by less than 5% of UAE SMEs
Fewer than 5% of all small and medium businesses in the UAE are harnessing the power of social media as a marketing tool, according to Zed Ayesh, managing director of Flagship Consultancy.
Ayesh called on SMEs in the UAE to start looking towards social media marketing to boost their sales and building online communities to attract customers to their brands.
"Marketing through social media allows small and medium businesses to communicate, educate and share information directly with their current and prospective customers," he said.
Social media collaboration tools such as review sites, video sharing sites and blogs enhance customer collaboration and aid peer-to-peer recommendations.
"Social media can be used to build business contacts with those who are more likely to buy a service or a product, but in the UAE the potential has not been tapped. Engaging customers through social media holds the key to retain them ... in an organisation regardless of its size. However, any SME should make sure it doesn't cut the conversation half way because social media is like chatting with someone, so it is important to keep the conversation going and end it in a mutually satisfying way."
Ayesh was speaking at the Tecom SME Builder initiative, which was organised by Dubai Knowledge Village, a member of Tecom Investments' Education Cluster.
Flagship has been part of the Tecom SME Builder initiative as a marketing partner almost since the first edition.
"Flagship Consultancy is pleased to support Tecom SME Builder. In this one-day workshop, we have been able to guide owners of small and medium enterprises to enhance their marketing skills by highlighting latest international techniques as well as tailoring global practices for the local market that is becoming very competitive and results driven."