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Avaya expands in Saudi Arabia

Communications solutions company opens an office in Jeddah

Michael Bayer, EMEA President at Avaya says that Saudi Arabia is a key market for the company.
Michael Bayer, EMEA President at Avaya says that Saudi Arabia is a key market for the company.

Avaya is opening a new office in Jeddah, strengthening its presence in Saudi Arabia. The company is currently seeing growing demand in the region for its business collaboration systems, software and services.

"Saudi Arabia remains a key market for Avaya, and expanding our presence to one of the major cities in the Kingdom reinforces our local support to customers as well as partners. Saudi Arabia remains a strong driver and an example of the wider regional IT market. With the convergence of telecommunications and media as the main drives of ICT growth, Avaya is committed to support this change and growth by enabling organisations in all sectors benefits from world-class collaboration solutions," said Michael Bayer, EMEA President at Avaya.

Avaya recently launched the Avaya Flare in Saudi Arabia. The solution delivers new collaboration capabilities across video, voice and text and can be used on a range of devices from personal desktop to multi-screen room systems.

Avaya is also uniting video calls and conferencing into a single telephone call by using the same platform for both. Through this, businesses can integrate real-time video into their IT infrastructure, which can aid cost control, service quality, administration and management.

"The government is playing a critical role in developing the country's ICT sector and boosting the overall economic growth. As they embark on the liberalisation of the ICT sector to enable changes in communication technologies encouraging the growth of new services, Avaya see's tremendous opportunity to support the initiative with our world class communications and collaboration solutions. We are also investing in local talent to help us identify and crack new opportunities and expand our regional customer base," added Bayer.