Gemalto makes Facebook accessible to everyone
New software allows any handset to access Facebook, even without data connection
Digital security firm Gemalto has unveiled Facebook for SIM, an application designed to enable anyone to enjoy the social networking service on all handsets, even without a data connection or data subscription.
"Increasingly people want to be able to stay connected and communicate with their friends on Facebook anytime, anywhere," said Henri Moissinac, head of Mobile Business, Facebook. "Gemalto has developed a creative solution in Facebook for SIM that enables people without mobile data plans to stay connected to their friends on Facebook in an affordable way."
Gemalto's software application is embedded into the SIM, which ensures the Facebook application is compatible with 100% of SIM-compliant mobile phones.
The software allows users to access Facebook features such as friend requests, status updates, wall posts or messages.
The system also offers unique functions such as interactive Facebook messages that pop-up on the phone's screen, designed to allow users to share up-to-the-minute posts and events. Users can also automatically search their SIM phonebook for other friends and send them requests.
"Facebook for SIM enables operators to leverage two of their main assets: the SMS to communicate with the web application and the SIM for application distribution to the masses," added Philippe Vallée, executive vice president, Gemalto. "Over 200 million people already use Facebook on handsets and those are twice as active as non-mobile users. By providing anytime, anywhere availability to the social network, Gemalto delivers on the growing demand for mobile connectivity all over the world."
Facebook for SIM is designed to be easy to use and available to everyone. The software uses SMS technology to connect and share information meaning that no data contract is needed. The software works for both prepaid and pay-monthly subscribers.
While Facebook for SIM is free for an initial limited trial period, it then operates on a subscription model via an unlimited pass for a given period of time.