Love is in the air in MENA
Yahoo! Maktoob polls residents of GCC, Levant, North Africa on the importance of Valentines Day
Yahoo! Maktoob polled 2,437 residents of the GCC, Levant and North Africa countries and revealed that residents are romantic all year round, not just on Valentines Day.
This year, respondents to the online survey agreed that Valentine's Day is just too commercial for their taste, they also agreed that love must not be assigned to just one day a year, but should be celebrated throughout the year.
Respondents said that anniversaries and other special occasions are just as important times to show your love for your partner.
Despite respondents saying that Valentines is too commercial, 80% of respondents will be organizing something special for their loved one this Valentines Day.
According to Yahoo! Maktoob, this is a high percentage since only one in three people in the Arab world admit to celebrating Valentine's Day every year.
"People enjoy rallying around public holidays and celebrations, so it's interesting to hear why they choose to go out of their way to make these seasonal occasions special," said Tamara Deprez, head of Yahoo! Maktoob Research. "Traditions and personal beliefs play a huge role in that decision, insight that can speak to the larger cultural identity of a population."
Gift item trends may also be changing. According to Yahoo! Maktoob in 2011 flowers and perfumes are at the top of people's wish lists, passing the traditional chocolates and jewellery.
Nearly 70% of respondents also admitted that their partner doesn't know what they want for Valentine's Day; an almost equal number admitted that they had not asked their partner what they would like.