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Buffalo closes memory division in EMEA region

Divisions in Asia Pacific and Japan will remain unchanged

Buffalo will cease selling all memory components in the EMEA region from March 31st.
Buffalo will cease selling all memory components in the EMEA region from March 31st.

Storage and wireless networking solutions company Buffalo Technology has decided to withdraw from the memory market in the Europe, Middle East and Africa region from the end of March 2011.

According to the company, despite every effort being made to sustain the business during the unfavourable economic climate the business will be closing. Buffalo has also been facing increasing pressures from competitors, the company said.

Buffalo's memory divisions in Japan and Asia Pacific will remain unaffected by the closures.

"This difficult, but sadly unavoidable step was taken after a comprehensive review of the long term viability of the business. We considered all possible alternatives and took into account the interests of all stakeholders, especially our loyal customers. However, in the current market, Buffalo cannot justify the continuation of the memory business within EMEA." explains Dave Gibson, EMEA sales and marketing director, Memory. 

Buffalo will continue to focus all other available resources on the continued growth of its storage and wireless networking solutions.

"Our storage and networking businesses have seen continued growth over the past few years, and our energies will be focused on continuing to drive market leadership within Network Attached Storage (NAS), design innovation, along with the future growth and development of the existing and emerging markets," said Yasutoshi Yokoyama, managing director of Buffalo Technology, EMEA.

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