VIP Computers inks distribution deal with Patriot Memory
VIP Computers to distribute Patriot DRAM and flash products across region
VIP Computers MEA has been signed as distributor of Patriot Memory for the Middle East.
The deal will cover the entire region, and will give VIP access to the full range of Patriot's DRAM and flash based products.
"Although we have always received fantastic consumer feedback on our products from users in the Middle East, we have traditionally been underrepresented in the region. We are delighted to have VIP Computers as a distribution partner, and are confident that their focused approach will bring benefits both to our organization, as well as to the memory market in the MENASA region," said Paul Jones, CEO of Patriot Memory.
VIP Computers, which has existing operations in Europe and the US, is building a selective portfolio of products for the Middle East, with the aim of catering to retail, systems integrators and other distributors.
Harprit Singh, managing director of VIP Computers MEA said: "Patriot is an excellent partner for us in the region, as we share the same core belief of providing excellent quality, innovative products, efficient service and a competitive price point. We plan on leveraging our extensive experience of serving the retail segment, and are already working on regional initiatives to allow consumers better access to the great range of products Patriot offer."