Nimbuzz reveals tips to conquering MENA app market
Apps users in region rely on recommendations for apps by family, friends
Messaging service Nimbuzz has revealed that apps users in the Middle East and North Africa region reply on friends and family to share information about which apps are hot and which are not. Their survey, which included answers from 48,000 people, included a question on how users find out about new apps.
Western countries and the Asia-Pacific region rely on searching apps stores from their mobile phone, while 49.6% of MENA respondents go to their friends and family for app recommendations. Nimbuzz says that word of mouth is essential in the Middle East to spread news of apps.
In Western countries 60% of all respondents look for new apps in the phone's app store before searching anywhere else, there is a similar trend in Asia-Pacific with 47.50% of all the respondents considering the app store the best way to find about new applications.
Nimbuzz revealed three tips to make sure an app becomes popular in the Middle East.
The first tip is to offer a clear use case scenario, which means a developed must make it really clear on how the app will fit a user's needs and what the apps advantages are. The second tip Nimbuzz offered is that you must cherish loyal users. It is important to have a stable product and good customer service so that users enjoy using the app and will recommend it to friends and family.
Its third tip, for becoming a top application in Middle East, is to make the app viral. To do this, the app must have in-app options to invite new friends via: Email, Facebook, Twitter, IM or SMS.
Another important trick that Nimbuzz recommends is to prompt users for recommendations or app reviews after they have used the app more than three times.