Mobile phone ownership swells in emerging markets
80% of internet users use mobile phones for browsing
Mobile phone ownership is growing rapidly in emerging markets, according to a study by media research firm, Informa Telecoms & Media. By 2013 emerging markets will account for a 60% share of the mobile market, according to the study.
The research also showed that 80% of people browsing the internet will do so via a mobile phone.
The areas driving mobile phone growth are the MENA region, China, India, Russia and Brazil and these regions are likely to comprise around 60% of the market share by 2013. The number of people browsing the internet using a smartphone is expected to reach 530 million, over four times the current number of 130 million users in 2010, according to the study.
"Motorola will continue to unleash innovative platforms for mobile users across the Middle East and beyond. The launch of our touch-screen devices have and will help fuel the Mobile Web," said Raed Hafez- general manager for Motorola Middle East & Africa.
Motorola said it has released a new line-up of devices based on the Android operating system to take advantage of this massive growth. The company introduced 23 Android smartphones on to the market in 2010 and more will be released in 2011.