AOC signs BDL for Saudi distribution
BDL to distribute AOC's monitor range in Saudi Arabia
Monitor vendor Art Of Colors has signed BDL as its distributor for Saudi Arabia.
BDL will carry the AOC range and provide after-sales support, to drive market share for AOC in the Kingdom.
AOC has also appointed a country manager for Saudi Arabia, to be based in Riyadh, to further support the channel in-country.
Suchit Kumar, DGM, Sales MENA & CIS Central Asia, AOC, commented: "We are confident the reach of BDL in Saudi market will provide us the desired penetration and help AOC to prop up its market share in the region's biggest market."
Tamer Ismail, CEO, BDL Saudi Arabia, said: "It is our pleasure to partner with AOC and today marks the beginning of a long-lasting relationship between BDL and AOC. We are confident that our prominent distribution channel and our after-sales support program, as well as our advanced infrastructure will play a key role in achieving our goal of increasing AOC's market share in KSA."