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Sage Software delves into retail software

Sage and Ambit Keytech develop end-to-end software package for retailers

Sage Software delves into retail software
Vikram Suri, managing director, Sage Software says their partnership with Ambit Keytech will help them achieve their goal of expansion in the Middle East.

Sage Software, in association with its long-term partner Ambit Keytech, a provider of Enterprise Solutions and Technology Services, has developed an end-to-end software solution for the retail sector which also utilises social networking sites to build customer relations and track customer preferences.

A recent BMI report has predicted that the UAE's retail sales will continue to grow, from $20.44 billion in 2010 to $26.41 billion by 2014, according to Sage Software, this means that the demand for CRM solutions will continue to rise.

"We are very proud of the strategic partnership we have with Sage Software. Through the years, Ambit Keytech and Sage have been at the forefront of developing and launching prime customer service oriented software that aims to keep businesses at the top of their game. With Sage CRM you can improve the quality of sales and service at every touch point, including in-store sales, telephone, fax, internet, mobile and social media," said Jenit Ramaiya, director, Ambit Keytech.

"Moreover, you can deliver the highly personalised attention that customers demand today. As a result, you can increase sales, profit margins, and customer loyalty while controlling costs like never before. Sage's wide range of customer focused solutions leave companies with a sense of satisfaction and the advantage of growth in terms of profit and customer base," Ramaiya added.

Sage said that its ongoing partnership with Ambit Keytech will address the growing demand for customer service solutions in the region's retail sector.

"Sage Software values the importance of its partners and the role they play in helping you meet your customer's demands and requirements. Our eight year partnership with Ambit Keytech not only reflects our commitment to develop better customer focused products and services but also brings us one step closer to our goal of providing ultimate customer satisfaction and our vision to expand our presence in the UAE and the rest of the Middle East region," said Vikram Suri, managing director, Sage Software.

According to Sage, the UAE is expected to spend over $580 million on computer software and solutions in 2010.

The company currently controls approximately 30% of the total UAE CRM software market share after evolving from selling desktop accounting packages to complete ERP and CRM solutions.

Sage is aiming to expand its reach within the local UAE market. Ambit Keytech currently offers Sage packages in various industries across the UAE including the finance sector, hospitality, manufacturing and real estate.

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