Google inks $10m deal to plug Jordanian state firms
Jordanian government entities to advertise through Google
Jordan has signed a $10m advertising agreement with internet giant Google to plug the kingdom as a location for investment and tourism.
The three-year deal, signed by the Jordanian Ministry of Communication and Information Technology, will see Google use its advertising platforms to promote Jordanian companies and products, Petra, the Jordan News Agency said.
As part of the deal, Google has also pledged to invest $2.5m in the local IT sector.
State-backed organisations such as Royal Jordanian, Jordan Tourism Board, and the Jordan Investment Board will be able to buy keywords from Google, to ensure their advertising is highlighted in search results shown to users.
"This is a breakthrough deal which we aim to duplicate throughout the Middle East," said Ari Kesisoglu, Google's Regional Manager for the Middle East and North Africa.
"It shows how both Google and governments can work together to create a virtuous economic circle."