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UAE most "progressive" market for TV consumption

Motorola survey places UAE as a leader in terms of "progressive" TV viewing habits

Devices such as Apple's iPhone have led to an increase in consumption of TV via wireless networks.
Devices such as Apple's iPhone have led to an increase in consumption of TV via wireless networks.

UAE residents are "progressive" in terms of the way they consume video content, with a high proportion of people watching content on their mobile phones and laptops, according to an independent survey conducted by Motorola.

UAE viewers are the most enthusiastic for TV on mobile devices, according to Motorola Mobility's 2010 Media Engagement Barometer, an independent global study of video consumption habits among 7,500 consumers in 13 countries.

Out of the markets surveyed, the UAE led the pack in terms of mobile TV and video. More than half of respondents said that it was either very or quite important for them to be able to watch free-to-air and subscription content on a device when they were outside the home.

"Motorola is continuing to enhance and broaden its mobile devices portfolio in the Middle East to provide innovative, high-performance smartphones that deliver consumers a wide range of Internet services to cater for demand for media on the go," said Mahmoud Sayed Ahmed, marketing director for mobile devices at Motorola Middle East.

According to the results, television remains the primary viewing device, but is fighting for eyeballs with a range of other screens. Indeed, 52% of the sample said they watched TV and video on laptops, 31% on desktops and 13% used either smartphones and tablet devices.

Motorola's Media Engagement Barometer is assesses video consumption habits of 7,500 consumers across 13 markets:  Australia, China, France, Germany, Japan, Nordics, North America, Russia, Singapore, South Korea, Turkey, UAE and the UK.

The research was conducted on behalf of Motorola by an independent agency, Vanson Bourne.