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Creative dives into tablet market

Company launches two tablets and a pocket entertainment device

Creative dives into tablet market
The Creative ZiiO is the company's first move into the tablet segment.
Creative dives into tablet market
Creative also launched its Zen Touch 2 portable media player into the local market.

Creative has broken out of its normal audio market and ventured into tablet production, with the Middle East launch of two Android-based tablets.

The ZiiO Pure Wireless Entertainment Tablet is available in 7 and 10 inch models, with 8GB or 16GB memory capacity. The tablets run on Creative's own ZMS-08 processor, and have been designed to play to Creative's strength in audio, as part of a complete wireless entertainment system.

The ZiiO is the first tablet with Creative's high performance apt-X audio codec built in, and it comes with Bluetooth 2.1, to wirelessly connect to other devices such as the new Creative Zen Touch 2 Wireless Entertainment Device and Creative WP-300 Bluetooth Headphones, launched today, and the previously announced wireless speakers that were released earlier this year.

Andy Ho, manager Sales, Asia Sales at Creative Technology said that in the past, there had been concerns about using Bluetooth for audio devices, namely that it is not easy to connect and the sound quality is not great.

"Through our product, we give you three promises; that our product works with all devices, whether it is netbooks, mobile phones, tablets. As long as it has a built-in Bluetooth device, it will work with our wireless speakers. The second promise is we give you the highest quality audio playback. All our speakers come with apt-X technology, which enables CD quality audio wirelessly through Bluetooth transmission. The third thing is, you are not going to have problems with the settings, it is very simple to connect, simply push a button and the music will play. This is what we promise the world," said Ho.

The tablet also comes with Creative's Z chip processor and has a front mounted video camera for video conferencing and Wi-Fi 802.11 b/g. The tablet also features Pure Android Audio, designed to ensure crystal clear playback through the device.

Also launched in the region today, the Zen Touch 2 is an Android-based pocket-sized wireless device which is designed to stream wireless audio to Bluetooth speakers and headphones. Users can also access the internet and share photos through the built-in camera. They are also able to access their email. This device has a 3.2 inch touchscreen, high speed Wi-Fi access, a two megapixel camera, micro SD card slot and a video out.

All of the devices are designed to work seamlessly with the WP-300 Bluetooth Headphones and the full range of Creative wireless speakers.

Ho said that what will attract users to their tablet devices instead of, for example, the iPad; is that it is part of a complete home entertainment system.

"We have long been recognised by end-users for our sound quality, we are now producing the best audio and video quality for our tablets. There are a lot of brands in the market, but those are basically tablets that can surf the web, check your emails, but our entertainment tablets are actually giving you the full package - you can check your emails, you can surf the web, it is a tablet that can give you the best entertainment solution in terms of quality," said Ho.

Ho said Creative is also keeping the product prices low to enable buyers to experience the new technology.

"We are not launching it at a very premium price as we are the first company to be doing this. Our entry level wireless speakers, the D100 are AED269," said Ho.

The relatively low costs stretch to the tablet devices which are retailing in the UAE at AED1199 for the 7 inch device and AED1499 for the 10 inch device.

The 8GB Zen Touch 2, which is being sold in the UAE without GPS retails at AED839.

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