29% of women want smartphone for social networking
Only 18% of men wanted a smartphone for the same reason according to a YouGov Siraj survey
According to a survey by YouGov Siraj, 29% of women say access to social networking and instant messaging is the main reason they own a smartphone. Just 18% of men said the same thing.
The survey was conducted across the UAE and Saudi Arabia, with 755 UAE residents polled and 752 KSA residents polled. Nine-hundred and eighty of those polled were men and 527 were women.
The survey was conducted ahead of Motorola's Middle East launch of its Flipout and Defy smartphones.
"The YouGov Siraj consumer survey results have given us new information surrounding the spending habits and drive behind consumer choices and needs. Motorola's launch of the new Flipout and Defy Smartphones which target consumers with an active lifestyle will exceed all expectations," said Mahmoud Sayed Ahmed, marketing director, Middle East, Motorola Mobility.
One of the main features of the smartphone which garners interest for both men and women is the internet browsing capability. Technology is a major factor for men, with 71% saying it is a huge consideration. According to the survey, technology is less of a factor driving purchases for women.