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Electronics top festive gift list says Emax

25% of adults polled want a smart phone this holiday season

Electronics top festive gift list says Emax
A survey conducted by Emax says that the most popular gifts this holiday season are electronics.

According to a survey conducted by retailer Emax, the most popular festive gifts are electronics, with smart phones coming in at the top of the most wanted list. Twenty-five percent of adults polled say they want one.

At the top of children's wish lists are gaming devices, with 52% of those polled saying they want either the latest Xbox or PlayStation.

Luckily for the 52% of children, 36% of parents are likely to buy their children electronics this festive season, according to the survey. Electronics now rank above more traditional toys such as board games and dolls as the most popular festive gifts. Only 30% of parents are likely to buy either board games or dolls this season.

Books, CDs and DVDs fare even worse, with only 10% of parents polled planning to buy these items for their children this festive season.

Thirty-five percent of parents will be spending under AED500 on gifts for their children, 25% will spend between AED1,000 and AED2,000.

Regardless of gender, gadgets and electronics are the most popular present this festive season, with 33% of male respondents and 43% of female respondents saying they will be purchasing such items for their partners.

For both men and women, jewellery will be the second most purchased gift this year. Twenty-four per cent of women will be buying jewellery, such as watches, for their partners as presents.

Thirty-one percent of respondents said they would spend between AED1,000 to AED2,000 on gifts for their partners, whilst 23% said they would spend AED2,000 to AED3,000.

Emax also asked respondents what would be their nightmare gifts this season and what nightmare gifts they has received in the past. Cheese, socks, saucepans and brooms came in top of the list alongside a season ticket to an unsupported football club.

The electronics store is currently running promotions across all electronics sections to mark its fourth anniversary.

Shoppers who spend over AED400 will be entered into a draw to win a BMW 320i convertible.

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