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Western Digital unleashes WD TV Live Hub

Media centre is a Full-HD media player which can stream content online

Western Digital unleashes WD TV Live Hub
Western Digital has released its new HD TV Live Hub in the Middle East. The media player not only stores video and photographs, but can stream content and access the internet too.
Western Digital unleashes WD TV Live Hub
The WD TV Live Hub is a Full-HD 1080p media player which can store a wide range of personal content.
Western Digital unleashes WD TV Live Hub
Khalid Wani, Western Digital sales director for IMEA says the company may work on Arabic software for the Live Hub in the future.

Western Digital has released its new WD TV Live Hub in the Middle East. The device is a Full-HD 1080p media player which can store and share a broad range of personal content including users' photos and videos.

"If you look at the media player market as a whole and the content generation that happens in the Middle East, it is a very big market and people create a lot of content and use a lot of HD devices and they want to store this content and access this content from their living room. We do feel that it is an important market for us," Khalid Wani, Western Digital sales director for India Middle East and Africa told ITP.net.

The media centre allows you to access the internet for social networking, streaming music and videos and uploading content to YouTube and Facebook.

"It can go into different services available and stream content in a much faster way," according to Western Digital's senior public relations manager, Daniel Mauerhofer, the Live Hub streams from any DLNA certified device.

The Media Centre has a one terabyte hard drive and gives users' access to their entire living room, it also gives users' the capability to access all their content stored in a home network from their living room.

"I think if you look at the features of the product, not only the online content that the consumer can have access to, but the access the consumer can basically give you a complete access to your content in a single location. If you look at various other competitive products that are available on the market, a lot of things that they cannot do, Live Hub actually does that very easily," said Wani.

The Live Hub is compatible with almost all TV sets, according to Western Digital as it has a HDMI 1.4 composite video and component video output.

Users can also use the device as an iTunes server for streaming music and with a direct audio out, it can be used as a home theatre system.

The TV Live Hub supports 90 different video formats including flip video.

The device comes with seven pre-loaded services; Live360.com, YouTube, Facebook, Flickr, Pandora, AccuWeather and Mediafly. Currently these are the only services available with its new HD Media Centre. The device is also not currently available with an Arabic interface and does not support regional content.

"As of now we don't have the interface available in Arabic. If you look at the entire media player line up right now, you don't have a lot of media players that support Arabic content but you still do see quite strong sales numbers in the Middle East. Probably in future it might be a definite positive feature that could be added onto it and we could be looking into it to see if we can have an Arabic interface on the Live Hub," said Wani.

Mauerhofer said their software development department has trebled in size recently, hinting towards the development of more software and perhaps even an apps store for the device.

It is priced at AED899 and available across all leading electronics stores in the UAE.


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