Qtel's Mozaic wins mobile content award
Mobile service gets UN World Summit Award for best m-entertainment offering
Qtel has won an UN award for its Mozaic mobile content offering.
The operator was presented with the Best m-Entertainment & Lifestyle Service award, at the World Summit Awards (WSA)-mobile Outstanding Regional Achievement Awards 2010.
The WSA was formed in 2003, in the framework of the World Summit of the United Nations on the Information Society; and in coordination by the International Centre for New Media, to recognize the growing importance of mobile phones and mobile applications to driving social and economic development.
Qtel was the only winner from the GCC at the awards, which were presented in Abu Dhabi last week.
The Mozaic mobile service offers users free content, including news, sports results and cinema listings, as well as games, interactive mobile wallpapers, MyTones ringtone service and dedicated pages for major events.
Adel Al Mutawa, executive director, Group Communications, Qtel, said: "This award is an important recognition of the innovation and imagination that Qatari companies are delivering to their customers. We thank ictQATAR for their support for our nomination, and we look forward to continuing to work with them to promote the growth of Qatar's knowledge-based economy to the world."
"As more people are connected to the mobile Internet, the demand for mobile content has grown rapidly in Qatar and globally. This creates tremendous opportunities for businesses to develop innovative, localized mobile offerings that can benefit society. ictQATAR was pleased to nominate Qtel's Mozaic Mobile service for this award because it is a strong model for the type of mobile content that can be developed here. It provides a variety of valuable localized information right to the handheld, including content focused on education, entertainment and religion," said Reem Al Mansoori, digital inclusion manager, ictQATAR.