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Pick-up in printer sales bodes well for vendors

HP, Canon and co buoyed by increase in global quarterly shipments

An upturn in printer sales during the last two quarters has proved welcome news for vendors such as HP.
An upturn in printer sales during the last two quarters has proved welcome news for vendors such as HP.

Printer vendors can finally breathe a sigh of relief after data for the most recent calendar quarter revealed global unit shipments returned to pre-economic crisis levels.

More than 31 million units were sold during the third quarter, marking the second consecutive three month-period of double-digit annual growth, according to research just released by IDC.

Total market shipments in Q3 improved 13% over the corresponding period a year ago, while shipment value increased 17% year-on-year to US$14 billion.  

"Early indications show that the market is rebounding after the decline seen in 2009 and 2008 as some degree of consumer confidence returns and businesses are now looking to invest in their printing and imaging," observed Phuong Hang, programme manager for IDC's worldwide quarterly hardcopy peripherals tracker.

As in the second quarter, Q3 witnessed higher year-on-year growth for monochrome laser multifunction printers (MFPs) than colour laser MFPs - 38% versus 21% respectively.

It was also the second consecutive quarter where monochrome laser printers outperformed colour laser MFPs by more than 5%.

IDC's research revealed that the Central Eastern Europe and Middle East and Africa (CEMA) theatre now accounts for 13% of the global market after more than four million units changed hands in the region during the quarter.

Shipments increased 23% year-on-year during a quarter that was also notable for the fact that monochrome laser shipments in CEMA exceeded those of inkjet for the first time.

Worldwide hardcopy peripherals market share Q3

HP                   44%
Canon              17%
Epson              14%
Samsung          5%      
Brother            5%
Others             15%

(Source: IDC)

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