Kaspersky gets F1 ready
Anti-virus company reveals high-level partnership with Ferrari F1 team
Kaspersky Lab is getting in on the F1 racing action, the company has announced that it will be partnering the Scuderia Ferrari Formula One team in 2011 and 2012.
The anti-virus developer revealed its official high-level deal at the final 2010 F1 race in Abu Dhabi. Beginning next year, Ferrari fans will see the Kaspersky logo on the team's cars.
Kaspersky Lab is no stranger to motor racing having signed a title sponsorship deal with the Ferrari AF Corse racing team for the Le Mans Series Championship.
"When we do something at Kaspersky Lab we are always striving to do it better than anyone else and, most importantly, we do it differently," said Eugene Kaspersky, CEO and co-founder of Kaspersky Lab: "If we invest in brand development, we will only do so with those brands that share the same values as us, which means they must be innovators, leaders, with a commitment to quality and a constant desire to succeed. So we are thrilled to become a partner of Ferrari - the world's most lauded Formula One team."
Both Kaspersky and Ferrari share the name of their founders, Eugene Kaspersky and Enzo.