Mobile phone sales increase 35% from Q3 2009
417 million handsets were sold globally in Q3 this year study says
417 million mobile phones were sold worldwide in the third quarter of 2010, a 35% increase from the third quarter of 2009, according to Gartner.
Smartphone sales grew 96% from the third quarter last year, and smartphones accounted for 19.3% of overall mobile phone sales in the third quarter of 2010.
"This is the third consecutive double-digit increase in sales year-on-year, indicating that consumer demand is healthy," said Carolina Milanesi, research vice president at Gartner. "This quarter saw Apple and Android drive record smartphone sales. Apple's share of the smartphone market surpassed Research In Motion [RIM] in North America to put it second behind Android while Android volumes also grew rapidly making it the No 2 operating system worldwide."
Nokia have topped worldwide mobile phone sales for a second consecutive year according to Gartner Inc. Although the company did see a fall in market share to 28.2% in the third quarter of 2010 compared to 36.7% in third quarter 2009.
In the third quarter of 2010, Nokia sold 110.4 million units, while its volume sales were slightly lower than expected. Lower sales were due to component shortages, which limited the availability of lower cost devices. Nokia met demand for its lower-end handsets through some destocking in inventory.
Also remaining at the top of the list are Samsung, in second place and LG coming in third.
Samsung's market share also dropped to 17.2% in the third quarter 2010 from 19.6% in third quarter 2009.
The company's mobile phone sales reached 71.7 million in the third quarter of 2010, up 18.2% from the third quarter of 2009.
Samsung's smartphone market share reached 10% in the third quarter of 2010. Samsung sold close to 6.6 million Android phones this quarter, making Samsung the top Android seller.
LG sold 27.5 million mobile devices in the third quarter of 2010, as its global market share dropped to 6.6%. According to Gartner, LG lacks a flagship smartphone to drive its market share higher. Its devices tend to be affordable mid-tier devices that lack hardware or software innovation.
The third quarter saw Apple rise into the top five manufacturers, surpassing RIM for fourth place.
Apple almost doubled the number of units it sold from last year. The company sold 13.5 million units in third quarter 2010, compared to just over seven million in third quarter 2009. Without ongoing supply constraints, the company could have sold more. Apple is now in fourth place in terms of sales figures worldwide.
"Apple's dramatic expansion of iOS with the iPad and the continuing success of the iPod Touch are important sales achievements in their own right. But more importantly they contribute to the strength of Apple's ecosystem and the iPhone in a way that smartphone-only manufacturers cannot compete with," Milanesi said.
It has leapt over fifth placed Research in Motion and sixth place Sony Ericsson in 2010. The iPhone is sold in 89 countries, Apple's sales in Europe, Asia and Japan, more than doubled from the third quarter of 2009 and sales in Western Europe delivered Apple the third spot in the regional ranking.
Trailing behind Sony Ericsson were Motorola, HTC, ZTE, Huawei technologies and the others category, which includes white box manufacturers.