APC to manage channel inventory requests locally
New centre represents a “total change” in Middle East customer support
Order processing and spare parts management is poised to become less of a headache for APC by Schneider Electric partners after the vendor revealed it has opened a regional distribution centre in the UAE.
The Jebel Ali-based entity will handle all order, service, warranty and inventory requests from channel customers across the Middle East and Africa, which will result in a number of tangible benefits for partners, according to Thierry Chamayou, channel director at APC.
"Everything will now be dispatched directly from the heart of where we are running our business in the Middle East and Africa," he said. "Yesterday, customers would have been talking to our team sitting in Europe for some order processing and order management functions. The customer care centre is a fully-fledged office with staff that speak all the languages in the Middle East and Africa, working six days a week."
Chamayou insists the centre represents a "total change" in the way APC services local channel partners, adding that the investment reflects its commitment to what has become one of its fastest growing regions in EMEA.
"We are getting closer to our partners and we are going to serve them better and faster," he said.
Although some may question the timing of the new centre given the regional IT market is seeing slower growth than previous years, APC insists its business now boasts the critical mass to justify such an investment. It also says completion of the integration between the APC and Schneider channels further warrants the need to address all its partner types throughout the Middle East and Africa.