CeBIT eager to entice Middle East IT firms
IT event can serve as a conduit for expansion into new markets, says organisers
Deutsche Messe, organisers of the global ICT exhibition CeBIT in Germany, has called on Middle East technology companies to use the show as a gateway to expansion in the European market.
Martina Lübon, vice president of CeBIT, has been in the region this week to conduct workshops in markets such as the UAE and Jordan. She says the annual March event has plenty to offer companies based in the Middle East.
"CeBIT offers an ideal networking platform for IT decision makers who get to see the convergence of hardware, software and applications, and we would like to support companies that are interested in exhibiting their products and solutions, and those who would like to enter the European market and take CeBIT as a gateway to the US as well," she said.
Lübon reveals that cloud computing will be a major aspect of the show next year, with a big focus on how cloud solutions can deliver cost savings to organisations.
She also says CeBIT has chosen Turkey as its "partner country" for next year's event, which takes place 1st and 5th March 2011.
"We expect a high growth rate of IT exports covering hardware, software and ICT in Turkey. With a population of 40 million, Turkey is a very big market, and hence, we try to offer a gateway for Turkish companies to enter the European market, and specifically, the German market," explained Lübon. "Broadband is another topic and we want to give it a special boost in the 2011 event as everybody needs it nowadays," she added.
Last year's CeBIT witnessed 3,700 exhibitors and 334,000 visitors. Lübon says that thousands of exhibitors have already confirmed participation including IBM, Microsoft, SAP, Software AG, Siemens Enterprise, Huawei, Intel, AMD, and Epson.
"We expect more visitors in CeBIT 2011 as we have a new area called CeBIT Live that focuses on the technical interests of private consumers related to music, games and smart homes. Yet another topic of interest is managed print services," noted Lübon.
Lübon says that the pricing of the stand depends on the product category the exhibitor likes to display. "A company may take part in a joint pavilion focusing on a special topic, and the package prices are mostly up from EUR 5000 (US$6,934). For single exhibitors, the fair packages we offer are a great opportunity. It is a combination of rental fee, stand construction and a lot of services inclusive," she explained.