WinSoft cements Serif partnership at GITEX
International software publisher WinSoft is using GITEX 2010 as a springboard for its rapid expansion across the globe.
International software publisher WinSoft is using GITEX 2010 as a springboard for its rapid expansion across the globe. And a recent partnership with fellow publisher Serif means the firm now has many more platforms from which to engage consumers.
WinSoft has traditionally specialised in adapting western software for an Arabic audience, and its GITEX 2010 stand is dedicated to the demonstration of a raft of new products, including database title FileMaker 11 and Arabic word processor Tasmeem 5.
“We have a long-standing reputation, and we will continue providing Arabic models,” says WinSoft CEO and co-founder Kamel H. Gaddas. “For more than 15 years we have been adapting Adobe software in Arabic, so our ambition at Gitex is to show our wide set of products for the Arabic market.”
Yet it is the company’s recent agreement with Nottingham, UK-based Serif which Gaddas feels will allow the company to spread into hitherto uncharted territories. “The Serif discussion has taken place for some time now, but an agreement was only set up recently” he says. “We announced the agreement to the public a few weeks ago, and we are showing Serif products for the first time at GITEX 2010.
“Currently the products are only in English, but we are working to develop editions in Arabic” adds Gaddas. “Examples include Serif’s PagePlus, PhotoPlus, WebPlus and DrawPlus. And it is software that is priced at under US$100 per item, making it affordable for anyone.
WinSoft is also celebrating its 25th anniversary at GITEX 2010 with a special prize draw for an Apple iPad.