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Pocket Book turns a page

Ukrainian-owned e-reader manufacturer, Pocket Book, is enjoying its first ever GITEX.

Pocket Book turns a page
Kholmanskikh: Pocket Book has high market share in Eastern Europe and wants to replicate that in the Middle East.

Ukrainian-owned e-reader manufacturer, Pocket Book, is enjoying its first ever GITEX. It has released five of its new models onto the market at the exhibition and is hoping to have them on shelves in the Middle East by the end of November.

The range includes the basic models Pocket Book Pro 602 and 902; premium models Pocket Book Pro 603 and 903, all with e-Ink display; and Pocket Book IQ with TFT colour screen. The models come with Wi-Fi and Bluetooth and some of them have touch-screen technology.

“We have 43% market share in Ukraine, Russia and Belurussia,” says Michael Kholmanskikh, from Pocket Book’s marketing department. “In the EU, Germany and France we have been given different awards such as best software and the best device, so we are a very popular product, but we haven’t yet told the Middle East about ourselves, so this is the chance for us to show off our capabilities. We really represent a very interesting and unique product.”

According to its press kit, Pocket Book is the fastest growing e-reader company in the global market today.

In January this year at the CES awards in Las Vegas, Pocket Book was given a best e-reader software award.

“We are proud of our product and our programmers do their best to update the software regularly so our customers can upload them free of charge and enjoy. We are the first company that has implemented options such as the widget system, so you can organise the widget system to display as you wish,” says Kholmanskikh.

“You can make folders, sort your books by genre, author, anything. You can also download your books from anywhere because the device supports 16 of the most popular formats.”

The company has offices in the US, Europe and CIS countries and is opening offices in the Middle East and Asia soon.

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