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Nokia commits to Arabic

Nokia is intent on driving a major increase in the production of Arabic mobile content and is using GITEX TECHNOLOGY WEEK to show just how easy it is to develop applications for its Ovi store.

Nokia commits to Arabic
Lewis: Nokia’s application development tools have been polished over time.

Nokia is intent on driving a major increase in the production of Arabic mobile content and is using GITEX TECHNOLOGY WEEK to show just how easy it is to develop applications for its Ovi store.

The company is using its stand to show how those experienced with coding software, as well as those businesses that stand to benefit, can produce applications and upload them to the Ovi store.

According to Nokia, the high levels of mobile phone penetration in the region are an untapped market for Arabic content producers.

“People in this part of the world are really excited about applications,” says Steve Lewis, Head of Marketing at Nokia in the Middle East and Africa. “Arabic content is growing very quickly and Nokia is determined to have the best content, in terms of both quality and quantity, for our customers. GITEX is a great platform to meet new people, and to really gauge just what they need from us as a company in order to be able to produce the content that really drives purchases in the region,” says Lewis.

“We’re displaying several new phones, including the E7, which is being shown in the region for the first time. The key thing is that it shows off how easy it is to develop applications for our devices and how easy it is to reach a huge market.”

One area where the company believes it has an upper hand over competitors is in its support for application developers. “The tools have been polished over a long period of time, and they’re ideally suited for developers of all levels,” Lewis says.

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