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Partnership with local firms now essential

Headquartered in the Czech Republic, IT alliance IBA Group says that while it is a large, successful conglomerate in Europe, it understands that to break into the Middle East market.

Dr Kazan says expertise is not enough.
Dr Kazan says expertise is not enough.

Headquartered in the Czech Republic, IT alliance IBA Group says that while it is a large, successful conglomerate in Europe, it understands that to break into the Middle East market, it must first form an alliance with a locally based company to better understand the regional business nuances and latest market trends.

“We have some experience in this part of the world, we have delivered a project in Saudi Arabia, and we are confident in our ability to deliver after more than 17 years in the IT market but we are looking to form a partnership with a company here, because our expertise alone here is not enough,” says Dr. Valentin Kazan, Vice President of IBA Group and the head of the IBA’s delegation at GITEX TECHNOLOGY WEEK this year.

The group are targeting potential partners with mainframe systems and applications and who are interested in converting these to new technologies such as enterprise applications, web solutions, SAP solutions, other ERP systems, and Lotus technologies.

“Eastern Europe is one of the most promising alternatives to traditional IT outsourcing destinations. If our rich experience matches the needs of Gulf companies and we find good partners in the region, this market will become a priority destination for IBA Group,” says Kazan.