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HP bolsters its green credentials

HP’s imaging group has sought to use GITEX TECHNOLOGY WEEK to highlight the benefits of using genuine printer cartridges, as it looks to step up its green IT and anti-counterfeiting campaigns.

HP bolsters its green credentials
Susanne Heis: Wants HP to be seen as taking the lead in green computing.

HP’s imaging group has sought to use GITEX TECHNOLOGY WEEK to highlight the benefits of using genuine printer cartridges, as it looks to step up its green IT and anti-counterfeiting campaigns.

The vendor’s imaging group recently gave a regional launch to its Planet Partners Programme, which aims to raise awareness of green computing issues and encourages the public to recycle used IT products.

The company has already signed agreements with several enterprises and government bodies, including Dubai Municipality. “We feel it is very important to be seen taking the lead in this area,” says Susanne Heis, Vice President and General Manager of HP’s Imaging and Printing Group in the Middle East, Mediterranean and Africa.

“However, our Planet Partners Programme is just one part of our green strategy,” she continues.

“We use recycled materials in our printers as much as we can.

“We also want to get across that our campaign against counterfeit cartridges isn’t just about protecting our business – it would be a lie to say that wasn’t a consideration – but the reality is that fake consumables damage not just us and the consumer, but also the environment,” continues Heis.

“It’s about ensuring that our customers continue to get the best out of their printer.

“One of the features that we’re looking at bringing in is the ability to inform customers when they are not using an official HP cartridge – especially when it is fake and they have been told by the retailer that it is genuine,” Heis continues.

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