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Intermec upbeat about Middle East fortunes

Business for Seattle-based mobile hardware company Intermec is booming in the Middle East, with the company revealing at GITEX TECHNOLOGY WEEK that the Middle East is currently one of its strongest regional growth areas.

Intermec upbeat about Middle East fortunes
Intermec is seeing 20% growth in ME.

Business for Seattle-based mobile hardware company Intermec is booming in the Middle East, with the company revealing at GITEX TECHNOLOGY WEEK that the Middle East is currently one of its strongest regional growth areas.

“If I look at Western Europe, our business is growing at about 6% per annum. In this region, it is growing at about 20% per annum and I also look after India, which is growing at about 40% per annum. It is not a difficult decision to make for us as an organisation to put all of our investments into the ME and India region,” says Julian Sperring-Toy, General Manager for the Middle East, India and Africa.

When evaluating its performance in the Middle East, Sperring-Toy says that in Saudi Arabia, Intermec is the market leader with about an 80% share in direct store delivery, while in the UAE the market is still very strong, but the focus is on field service applications. “We like to have quite a mixed model of business so we are not dependent on one market sector,” he says.

Intermec released its CS 40, the smallest and most rugged handheld computer in its range, at the end of last month and is educating visitors on the device this week. The product can not only handle high-performance scanning, but combines cell phone and data communications features as well.

Intermec has been present in the Middle East for about 20 years and has had an office in the region for a decade. “From one office with one person in Dubai, we now have offices in Riyadh, Jeddah, Cairo, Bangalore, Delhi and Mumbai. We have gone from one person to about 30,” says Sperring-Toy.

The company also has a strong presence across Africa, with branches in countries such as South Africa, Tunisia, Nigeria and Ghana. He says customers in these emerging markets are demonstrating a healthy appetite for high-end mobile technology.

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