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Cloud unleashes potential

EMC claims that it can significantly improve customer service levels across the region’s enterprises if they replace their existing IT infrastructure with cloud computing.

Cloud unleashes potential
EMC wants IT to unleash business potential, rather than constrain it.

EMC claims that it can significantly improve customer service levels across the region’s enterprises if they replace their existing IT infrastructure with cloud computing.

Speaking at Cloud Confex at this year’s GITEX TECHNOLOGY WEEK, Valentin Pinuaga, Consulting Director for EMEA South, says that enterprise cloud computing has the key to unlock the ‘full potential’ of an organisation, as well as change the way that it communicates with its customers.

Describing it more as a business catalyst than a constraint, he says that the technology fits in well with current enterprise strategies of enabling the business to consume and capitalise on its IT infrastructure, rather than being encumbered by it. “The private cloud fosters business agility in a pragmatic and compelling way,” says Pinuaga.

“It enables fast decision making through rapid access to and analysis of data and information, helping business to innovate and launch value added services faster and more efficiently. It helps companies readjust scale of operations as needed, to follow prevailing or future demand. And it does all that while safeguarding sensitive information and other business assets,” he adds.

Mohammed Amin, Vice President and Regional Manager, EMC, adds: “Cloud computing enables fundamental changes in how technology resources are consumed by the business. Activity in a cloud is measured, so customers of cloud-based services can be charged on a pay-per-use basis.”

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