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Smart boosts productivity

Leading interactive whiteboard manufacturer SMART Technologies is breaking new ground with real-time, easy to use digital whiteboards for the business sector.

Smart boosts productivity
Fright sees an opportunity to serve firms looking for more productivity.

Leading interactive whiteboard manufacturer SMART Technologies is breaking new ground with real-time, easy to use digital whiteboards for the business sector.

A leader in interactive solutions, the company is launching three new products at the show. One of these is the SMART Board 685ix interactive whiteboard system, which combines a widescreen interactive whiteboard and an ultra-short-throw projector. “We are seeing a market opportunity, companies trying to push for higher levels of efficiency and productivity, so we are using our heritage and expertise in information sharing systems and applying that into the business environment,” says SMART Technologies Regional Director Aaron Fright.

SMART says its business whiteboards will not only save time in the meeting room, but will cut down a company’s carbon footprint and travel costs by allowing people in multiple locations, whether it is different rooms in the same building or on a global scale, to view material in real-time.

“You can have a meeting room full of engineers, for example, in Australia; you can have a meeting room of decision makers in North America and you can do live real-time annotating over the document,” says Flight.

According to the company, its software, Meeting Pro and Meeting Pro Plus, is extremely easy to use, making the whiteboards attractive to a wide market. With this software, users can annotate, take notes, schedule future meetings, save and distribute information at the touch of a finger or pen.

“The key thing for us, particularly in a business environment, is that you want to go into a meeting room, turn on the system and go. So it takes digital note taking and whiteboard applications to a higher level, but still keeps the usability very simple for all users,” says Fright.

After spending 10 years in the Middle East, this is the company’s first stand-alone Gitex and heralds a period of expansion. The company, which first moved its headquarters here two years ago, is planning on pushing more boundaries in touch technology in 2011 and is working on expanding into gesture-based software.

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