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Brand building an important goal for Alpha

Alpha Tech is exhibiting in a bid to strengthen its brands and profile in the market.

Alpha aims to build its brand this year.
Alpha aims to build its brand this year.

Alpha Tech is exhibiting in a bid to strengthen its brands and profile in the market. The communication and accessories distributor has operated in the region for almost 10 years.

“We have a number of different objectives at GITEX TECHNOLOGY WEEK. We’re here to strengthen the brands we work with, as well as our profile and presence. Communicating with end customers is also a big part of why we are here,” says Julian Arnolda, General Manager, Alpha Tech.

Alpha Tech’s product portfolio covers a range of IT products and communication devices. The firm is drawing attention to its new range of wireless and Bluetooth devices in addition to a number of mobile and IT solutions. Alpha Tech has multiple participations under its belt and the company is convinced the tradeshow is paramount to its operations.

“Alpha Tech has exhibited a number of times at GITEX and picked up many fruitful business tie-ups and business relationships with new partners, which have been maintained up to now. For us, GITEX is all about building relationship, new ventures and getting together to discuss ideas,” explains Arnolda.

The distributor is also keen to stress on the importance of the UAE to its operations. “Since the UAE is the hub for all GCC markets in terms of its many facilities and the availability of various technologies, brands and products, it’s very important to our business. Over the years we have captured and secured a decent amount of market share that exceeded our expectations. What we have done here gives us the opportunity to show off ourselves as a reliable partner,” says Arnolda.

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