Putting the Focus on ERP
Focus softnet is putting Enterprise Resource Planning (ERP) software at the front and centre of its participation at this year’s GITEX TECHNOLOGY WEEK.
Focus Softnet is putting Enterprise Resource Planning (ERP) software at the front and centre of its participation at this year’s GITEX TECHNOLOGY WEEK.
“GITEX is one of the largest ICT exhibitions in the Middle East and a very important event for us,” says Ali Hyder, CEO of Focus Softnet. “Over the last decade, GITEX propelled us to a different level in our corporate standing in the Middle East and our customer base increased exponentially. This year, we plan to use GITEX as a platform to promote our best-in-class products, such as Focus i and Focus ARMS, to a much wider audience and further our growth prospects and expand our reach across the Middle East and North Africa region.”
The DIC-headquartered firm claims Focus i is the first midmarket entry to include built-in business intelligence (BI), a technology which provides in-depth reporting capabilities for a deeper understanding of the business. The product now also includes a Manufacturing Resource Planning (MRP) module, which provides full support for multi-process production for stocking, order-based, assemble-to-order environments.
The ERP was first launched at GITEX 2009, and as Hyder explains, drew a strong response from a market.
“Focus i offers business decision-makers the option to access their ERP from anywhere and at anytime using their mobile devices. Many of our existing ERP customers have been upgrading their systems from Focus RT to Focus i. GITEX is an ideal stage for us to demonstrate its unique features to customers visiting from across the region and show them the benefits and cost savings of implementing this solution,” he explains.
The ARMS product is targeted at the needs of the educational sector, which has experienced rapid growth in the region over the past decade, particularly in markets such as Saudi Arabia and Qatar. Focus is promoting it as a “one-stop” solution for universities in the region and will have a number of specialists on hand to explain its benefits to visitors. The firm also plans to have a special preview available of its new Focus 8 ERP, which has been redesigned from the ground up.
“GITEX is an ideal forum for us to meet visitors and exhibitors from various countries at a single place,” concludes Focus’s Hyder.