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ABM gets taste for Apple

APPLE continues to wow consumers with its stylish products, many of which will be on show this week courtesy of the firm’s Middle East partner Arab Business Machine (ABM).

ABM gets taste for Apple
ABM, which is the only official Apple distributor in the Middle East, will be displaying the vendor’s latest products.

APPLE continues to wow consumers with its stylish products, many of which will be on show this week courtesy of the firm’s Middle East partner Arab Business Machine (ABM).

The UAE-based company, which now carries the title of ‘Apple authorised distributor’, is exhibiting Apple’s best-selling hardware, which includes everything from Macs and MacBooks to iPods and Pro solutions.

“Our company hopes to increase people’s awareness about Arab Business Machine as Apple’s only authorised distributor in the region,” explains Nathalie Khoury, Marketing Manager at ABM.

“In addition, our company hopes to demonstrate the Mac experience to the public by having them interact with our products and professional sales expertise for ‘on the spot’ support. The objective is to increase the public’s knowledge about our products, solutions and how they are the perfect fit for any age or profession.”

The company regards GITEX as vital to its success given its status as the Middle East’s most anticipated technology event, according to Khoury. “The Middle East market is vital to our company’s operations since we are the only authorised distributors of Apple in the Middle East,” she says.

ABM has served as the sole official distributor of US-based Apple’s products in the region since 1986.

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