Ford rolls out touch system
For nearly a hundred years, drivers have interacted with their cars in exactly the same way.
For nearly a hundred years, drivers have interacted with their cars in exactly the same way. But at this year’s GITEX TECHNOLOGY WEEK, visitors will be able to get a glimpse of the future when American automobile pioneer Ford takes the wrapping off its much-anticipated MyFord Touch interface system.
Instead of buttons and knobs, drivers can now interact with their Fords via touch-screen LCDs or voice commands (the latter similar to its earlier Sync system which was shown at GITEX last year). This new interface allows both considerable customisation capabilities and allows improved safety, allowing users to keep their attention focused solely on the road. It’s specifically designed to work seamlessly with the complete range of modern devices, including iPhones and Blackberries.
The MyFord Touch interface will be showcased on the official car of GITEX, the 2011 Ford Edge crossover vehicle, which has sold over 400,000 units worldwide. With a recently-refreshed exterior and dramatically improved cabin quality and technology, it’s sure to draw glances from all the show’s visitors.
“Once again we are presenting a new innovation from Ford, that promises a smarter, safer and simpler way to connect drivers with in-car technologies and their digital lives, and GITEX is the perfect platform to debut the latest MyFord Touch technology,” said Theo Benson, Ford Middle East’s Regional Marketing and Product Director.
“MyFord Touch will pioneer the next-generation vehicle experience for customers around the region as it addresses the infotainment explosion, launching vehicle interiors into the realm of popular personal electronics, such as laptop computers, mobile phones, digital cameras and MP3 players. We are really excited to show everyone this exciting new feature which debuts on the new 2011 Edge crossover,” added Benson.