Etisalat broadens its reach
Etisalat has expanded and strengthened its portfolio of products and services
Etisalat has expanded and strengthened its portfolio of products and services in the past year, and is drawing attention to its broad offering for its diverse consumer and business customers at GITEX TECHNOLOGY WEEK.
"GITEX is crucial for Etisalat as it provides the perfect platform for the corporation to showcase its vision for the future by demonstrating new technologies and trends in the telecom industry," says Khalifa Al Shamsi, Senior VP of Marketing at Etisalat.
"GITEX also provides an apt opportunity to highlight Etisalat's three decades of experience in providing value-centric solutions to enterprises and convenient solutions to individual customers, all under one roof."
On the business solutions front, the key focus areas will be business connectivity, mobility, e-business and managed ICT. Shamsi says that he sees a huge traction for managed services and business mobility services, particularly in the UAE.
On the consumer front, Etisalat is to focus on the eLife fibre optic proposition. Etisalat is developing a nationwide fibre optic network with an investment of over AED5 billion (US$1.36 billion), and its eLife service is all set to revolutionise the way telecommunications services are going to be consumed in the UAE.