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Market rebound buoys WD

Western Digital reports "remarkable" rebound in customer demand for storage products since the economic downturn

Market rebound buoys WD
Western Digital will be unveiling updated editions of its branded HDD devices.

Hard disk drive manufacturer Western Digital is at GITEX TECHNOLOGY WEEK with a very clear message for its regional partners and customers: a market revival is taking place.

The storage vendor claims it has seen a "remarkable" rebound in customer demand for storage products since the economic downturn, and adds that this has been reflected in the performance of its distribution partners.

"Since 2009, demand from customers in the corporate and consumer space has been much stronger than many people expected and WD published leading financial results in 2010," says Khwaja Saifuddin, Director Sales MEA & South Asia at WD.

"With 49.7 million hard drive units shipped last quarter, we are the number one hard drive manufacturer in the world, proving that demand for quality and a strong price-performance ratio is still out there. We believe that the outlook for 2011 will remain positive as the demand for storage products continues to grow in all regions, including the Middle East," he adds.

WD has taken up two meeting rooms at GITEX to discuss its strategies with channel partners and will also be exhibiting with its distributor FDC, as well as other partners which are participating in the show this week.

The company is planning some major product launches at the show this year, including the new My Book Essential 3.0 desktop external hard drive.

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