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Facebook chief sets the tone

Randi Zuckerberg, Director of Market Development for Facebook, will discuss how companies in the Middle East can harness the power of social media

Facebook chief sets the tone
Zuckerberg will present a keynote address at Gitex.

RANDI ZUCKERBERG, the official spokesperson and Director of Market Development for Facebook, will reveal how companies in the Middle East can harness the power of social media to benefit their organisations when she delivers the keynote address at today's GITEX Global Leaders Summit.

Zuckerberg - the sister of Facebook CEO and co-founder Mark - has been instrumental in developing many of the networking site's marketing initiatives. She will share her insight on the networking site's evolution and explain what it takes to be part of the new media landscape in a speech entitled ‘How the internet, social networks and social media are being used in government and business'.

There are more than 1.6 million registered Facebook users in the UAE, which amounts to 36% of the population - the highest penetration rate in the Middle East.

The brand new Global Leaders Summit is an exclusive, invitation-only opportunity to network with the industry's top decision-makers. As well as Zuckerberg, delegates will hear from Rajeev Asija, Executive Vice President for Enterprise Solutions and Services Business at HCL Infosystems; Bhaskar Gorti, Senior VP and General Manager for the Communications Global Business Unit at Oracle; and Ali Faramawy, VP of Microsoft International & President MEA.

Tomorrow afternoon, Steve Guggenheimer, Corporate Vice President of Microsoft's OEM division, will give an exclusive keynote on how Microsoft's latest innovations are presenting opportunities for IT users.

The Global Conference includes 30 streams, and more than 50 local and international industry expert speakers will give advice on major ICT issues. Contributors include leading executives from BT, Dell, Nokia and RIM.

The three days of streamed networking and knowledge sharing will be followed by a developer day on Thursday 21st October, where developers, programmers, engineers and analysts will be able to gain expert advice and top tips.

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