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Jacky’s aims for repeat performance

GITEX Shopper 2010 will see the return of retailer Jacky’s Electronics to the event, and the company is hoping to replicate the stellar sales performance it enjoyed last year.

Jacky’s aims for repeat performance
Jacky’s is tipping tablet PCs to be the hot product category this Shopper.

GITEX Shopper 2010 will see the return of retailer Jacky’s Electronics to the event, and the company is hoping to replicate the stellar sales performance it enjoyed last year.

“Last year, despite the market situation, we surpassed our expectations and remained the leading retailer in terms of sales,” says the firm’s COO, Ashish Panjabi.

“This year, we hope to repeat that success by combining our competitive pricing and innovative promotions strategy. We also hope to see more visitors from the region at this GITEX Shopper, including more Emiratis looking for the latest gadgets and consumer electronics products,” adds Panjabi.

Jacky’s Electronics takes GITEX Shopper extremely seriously, with preparations going on well in advance of the show.

“For years, we have been a strategic partner at GITEX Shopper and we are among the largest retail exhibitors at Airport Expo Dubai,” says Panjabi. “GITEX Shopper is a major calendar event we look forward to and preparing for this event generally takes four to six months of planning. We ensure that our hundreds of sales staff undergo intensive training for more proficiency in demonstrating product features and providing better service to Jacky’s customers.”

Jacky’s will be retailing a number of products at the exhibition, but Panjabi expects certain categories to prove hotter than others.

“The focus this year will be on laptops, which make up about 60% of our revenues every year, but we do of course retail a whole host of products. This year though, there will be a buzz around certain key product categories, such as tablets, following the runaway success of Apple’s iPad. We expect to see more tablets from other brands on offer during Shopper,” he says.

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