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Emax aims to create brand awareness

Electronics retailer Emax is making its third appearance at GITEX Shopper, in an effort to promote customer awareness about itself and its offerings

Emax aims to create brand awareness
Emax is promoting its retail operations at Gitex

Electronics retailer Emax is making its third appearance at GITEX Shopper, in an effort to promote customer awareness about itself and its offerings.

“By participating at GITEX Shopper we hope to generate further awareness amongst shoppers in the region of the Emax brand and our offerings. Many shoppers, for example, may be aware of our extensive range of televisions, mobile phones, digital cameras and other such items but may be less aware that we also offer a large range of white goods and even gym equipment and security solutions,” explains Neelesh Bhatnagar, CEO at Emax. “As we plan to further expand our stores across the region it is imperative for our audiences to be aware of all our offerings and for our brand to be very visible and accessible.”

Bhatnagar says Emax regards Shopper as an excellent platform to promote its offerings, especially as the event draws an audience of thousands from around the Middle East and North Africa region.

Emax’s appearance at Shopper comes during a key chapter in the company corporate’s history, according to Bhatnagar.

“Our major objective this year is to capture a wider segment of the Middle Eastern market, making our products more accessible to a wider audience as we continue to push forward with our expansion plans,” he comments. “Over the next three years, we are looking to open 40 more stores across the GCC region, in addition to the 22 we already have up and running.”

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