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Aptec celebrates 30th GITEX appearance

Aptec Holdings celebrates 30th anniversary and 30th participation at GITEX

Baghdadi: Aptec’s local teams aim to meet with new and existing customers.
Baghdadi: Aptec’s local teams aim to meet with new and existing customers.

Aptec Holdings, one of the largest distributors in the Middle East, will be celebrating its 30th anniversary of participation at GITEX TECHNOLOGY WEEK, marking it out as one of the few companies to have exhibited from the very beginning of the event.

The distributor, which has a huge network of reseller partners throughout the Middle East, says the length of its involvement with GITEX is an indicator of how important the event is to the company, and its value as venue to meet new and existing customers and partners.

Dr Ali Baghdadi, President and CEO of Aptec Holdings, comments: “GITEX is an excellent platform that allows a regional distribution house like ours to showcase some of the latest technological offerings from our vendors as well as network with our partners from across the region. It also allows potential vendor partners the opportunity to meet our teams from our other offices based in the region. This helps them to understand new markets and discuss opportunities in these markets.”

He adds: “As a Middle East-based distributor, this is our market, and visibility at GITEX is a key factor for our continued success in the region. It gives us the opportunity to share our successes with our partners, both vendors and resellers, and discuss new ways to expand this success with new partnerships.”

Aptec will be showcasing a range of the latest products in its portfolio that address the needs of the market. It also plans to launch a new educational platform for its reseller partners, which has been developed in co-operation with core vendor partners. The distributor will also look to GITEX for networking opportunities, both with existing vendors partners and resellers.